Our philosophy
The most common skills players perform with the ball are receive and pass. Scanning, decision-making, receiving, passing and changing direction are the skills players perform hundreds of times every single game.
Our philosophy is to develop these four core skills that truly move the needle in terms of effective performance.
IQ
Scanning and decision-making
Receiving the ball
Body angle, shape, using both feet
Passing the ball
Accuracy, speed, quality
Changing direction
Sharp movement
Our sessions
Our sessions are unique. The combination of small groups and our use of technology far outweighs any form of large group or 1-to-1 training for individual development.
The structure and intensity we train at means our sessions are easily as productive as a regular 1.5 to 2-hour session of traditional coaching.
We provide a level of repetition, intensity and detail that is impossible to replicate. Our sessions are advanced. They are tough. Players are tested mentally more than any other type of training. This is due to the intensity, intimate group size and culture we create to encourage mistakes for players to learn from.
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The Icon
The Icon is designed to replicate match movements and allows players to improve their ball control, passing accuracy, awareness and movement.
Sessions allow us to both develop the four foundation football skills and monitor a player’s progress. Players wear an ESA wristband that seamlessly connects and stores valuable player session data.
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Training in our bespoke training space
Players are grouped by age, and we use portable boards, smart gates and timed drills to create intense, effective sessions that develop a player’s core skills.
A player’s progress is monitored during the session, and where players use Playermaker sensors, we can download the data to obtain more measurable statistics.

“Gen FTBL is what got me my contract at QPR. I learned there is another level on how to receive and move the ball than what I thought. I developed the skill to do that at Gen. Their methods are game-changing.”
– Elijah Fox (QPR U15)